SpletParticularly, a necessary condition to simultaneously offer both a trade deal and coupons is to have a positive coupon redemption rate. When possible, manufacturers prefer on-pack … SpletTrade Deals and/or On-Package CouponsI Guiomar Mart n-Herr an1,, Simon-Pierre Sigu e2 Abstract The selection of either a pull or a push price promotion has mainly been …
[PDF] Trade deals and/or on-package coupons Semantic Scholar
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Coupon Trading and its Impacts on Consumer Purchase and Firm …
SpletThrough the Volkswagen College Graduate Program*, qualified recent graduates can get a $500 Contract Bonus** when purchasing or leasing a select new, unused Volkswagen … Splet01. okt. 1994 · mizing category profits, that considers the trade-offs involved in using coupons and bonus buys in response to bill-back trade deals. Their empirical application in the ready-to-eat cereal category shows that the retailer passes through larger amounts of a trade deal when using in-store coupons. As a consequence, at the optimal discount Splet01. maj 1991 · Particularly, a necessary condition to simultaneously offer both a trade deal and coupons is to have a positive coupon redemption rate. When possible, … new wayfarer matte black