WebFeb 18, 2007 · The potential for bundling sport event elements with the host destination's attractions is illustrated for eight bundle components and two destination features at the Gold Coast Marathon. Conjoint analysis followed by clustering identified four distinct market segments among a sample of 277 distance runners from two large domestic source … WebAug 8, 2024 · Our study explores the optimal bundling strategy for platform memberships under horizontal cooperation considering indirect network externalities. The main …
Selection of event tickets for bundling in sports and entertainment ...
WebOptimal Bundling of Events. Marketing Science, 2024. Sreya Kolay and Rajeev K. Tyagi. Abstract. We examine a seller's optimal bundling strategy when it sells two events offered … WebBundling strategies assumption. goods are independent, so the value of a bundle is equal to the sum of the reservation prices of the goods in the bundle. Separate pricing. goods are not bundles and prices are set equal to profit maximizing monopoly prices. Strategies for pricing (3) 1. separate pricing. 2. pure/simple bundling. 3. mixed bundling. little barugh north yorkshire
Optimal Bundling of Events - NewsBreak
WebOptimal Bundling of Events. Marketing Science, 2024. Sreya Kolay and Rajeev K. Tyagi. Abstract. We examine a seller's optimal bundling strategy when it sells two events offered over time. Given the temporal and perishability features of events, a bundle can be sold only in the first period, and the first-period event is unavailable later. We ... Webvalued products, the reservation price for bundle 12 equals the sum of the stand-alone reservation prices for products 1 and 2. We assume that a con-sumer’s reservation price for an explicit bundle (i.e., a bundle offered by the seller) is equal to that for an implicit bundle (i.e., a notional bundle that would WebTeams and entertainment venues usually offer bundles of tickets early in their selling horizon and put single‐event tickets on sale at a later date; these organizations must determine the best time to offer individual tickets because both types of ticket sales consume the same fixed inventory. little barwick house hotel